Hornbeck was commissioned by Cherwell District Council to design, manufacture and install signage for five different zoo-themed walking trails in Kidlington, Oxfordshire. The trails are designed to encourage families to explore their local area on foot, reducing congestion, improving connectivity and boosting physical and mental wellbeing.

The routes needed to be easy and safe to navigate for both children and adults, with varying lengths from 1.7 to 5km and starting from a central location in the Exeter Hall grounds, but accessible from any point along the routes.

Oak signage structures were used to give a rural / natural feel, with aluminium panels, finger arms and discs used to ensure consistency and accessibility for the visually impaired. This contrast of oak and aluminium worked well against the backdrop of buildings constructed from local limestone and ensured all signage fitted in with the surroundings.