Marketing opportunities

EXTERNAL WORKS helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.

EXTERNAL WORKS online content marketing platform

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

• Easy to search, browse and refine
• Optimised for desktop, tablet and smartphone
• The best source of qualified product and service information for the UK B2B marketplace
• Unique workflow tools to help buyers progress their interest
• Used by leading brands to extend their reach and influence

Website users

EXTERNAL WORKS online is used by leading designers, contractors and end users looking to find the products and services they need to work on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

"It saves a lot of time, having a lot of companies' information in one place, rather than having to search through numerous websites." Sarah Daniel, Locality Team Leader, Ashfield District Council

Buyers and specifiers from the organisations below have visited the EXTERNAL WORKS website multiple times over the past 30 days.

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

1. Pages prepared for you by our content experts
2. Your branding on every page
3. Up to 12 captioned illustrations per page
4. No duplication of your own content
5. Consistent formatting to facilitate comparison
6. Detailed descriptions with key features and benefits
7. Copy spec functionality if it's a product
8. Links to specific pages on your website for each entry
9. Downloads to help buyers progress future interest
10. Videos to educate and inform
11. Cross-referencing to maximise conversion opportunities
12. No competitors featured on your pages
13. Contact details and workflow tools to help buyers progress their interest
14. Metrics so you can assess how your pages are performing
15. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

• Your key products and services are promoted to professional decision-makers
• Awareness of and trust in your brand increases
• New business opportunities are generated
• Your website ranking benefits from high-quality in-bound links
• There is minimal demand on your time and resources

"ESI.info updates our content as I'm busy so don't have time to do all of it myself! It's a pretty smooth process - I send them new project information as it comes in, and they upload it and also prompt me to choose the best case studies to promote in their email bulletins." Mark Chessell, Chief Executive, IOTA

Help us to help you

We provide a full content editing and production service for value-added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Book a demo Apply for a free profile

EXTERNAL WORKS bulletins

Benefit from high-quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

"Thank you. It looks good! I recognised one company we've recently had an enquiry from." Marketing Manager, Kee Safety Ltd

What you get when you are featured

• Strong visual representation for maximum impact
• Informative title and snippet
• Prominent branding to build familiarity and trust
• Read more or visit your website options for buyers to get more info
• Re-promotion to our social media followers

Benefits

• Builds confidence in your brand
• Extends your reach and influence
• Creates new business opportunities
• Drives traffic to your website
• Easy to assess ROI - you can see the audience you've reached

* Averages are based on the last 3 issues published

View the audience you could reach

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

Bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Book a demo Watch the video

EXTERNAL WORKS print showcase

What you get

• Option of double page spreads, full pages or half pages
• Visually striking layouts designed and prepared by our expert team
• A minimum of 18 months high-quality exposure guaranteed
• Free pages if you have a concurrent 'multi-channel' marketing subscription

Benefits

• Gives designers and specifiers a clear, illustrated overview of your key products and services
• Increases your chances of being approached or specified early in the project

Copy requirements

The text and layout is prepared by our editors.

All we need from you are high-quality, captioned illustrations.

Rates quoted are for solus insertions.

Print pages are included free of charge if you have a subscription extending as part of marketing 12 months from publication date - see subscriptions table for details.

REQUEST A FREE REVIEW COPY

EXTERNAL WORKS business list rental

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

High-quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

• Named business email addresses
• Tailored to match your requirements
• Easy to segment by business sector, job role or geographical area
• Unlimited use during rental period
• GDPR and PECR compliant
• CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

• Maximise the effectiveness of your direct marketing campaigns
• Generate high-quality leads for your sales team
• Build brand awareness
• Drive traffic to your website
• Easily quantify your return on investment

"The best value business lists out there. They give us direct access to further potential clients in our industry marketplace. Incredible support from the ESI team every time we ask. Great value in terms of overall subscription that supports our direct marketing and sales team activities." Dave Butler, Marketing Manager, Hardscape

How it works

1. Plan
   • Tell us who you want to target or call us to talk through your requirements
   • Let us know when you need the address books
2. Search and select
   • We select contacts to match your profile by business sector, job function or location
   • We process any contacts you want to include or exclude using email addresses you supply
   • We provide you with a list profile and sample for approval
   • We finalise the contact selection for you
3. Deliver
   • We provide you with a data file to import into your email or CRM system
   • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts

REQUEST A COUNT

Managed email campaigns

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

• Set up a responsive email template that suits your messaging style
• Include your branding in headers and footers
• Set up your campaign using source material provided by you
• Send you a proof for approval
• Add or suppress your contacts as required
• Send your campaign to an agreed schedule
• Provide campaign metrics and reports to help you assess ROI
• Include up to 5,000 email addresses from our database
• Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Examples of recent managed email campaigns

• 
  Street Design
  Solution promotion using client's own lists and new opportunities files from ESI.info.

  • 7,315 emails delivered,
  • 1,579 unique opens.
• 
  Metsa Wood
  Product design seminar invitation Edinburgh.

  • 654 emails delivered,
  • 180 unique opens.
• 
  TORMAX
  Service promotion using client list and new ops from ESI.info.

  • 3,625 emails delivered,
  • 763 unique opens.
• 
  Delta Membranes
  Product launch. List from ESI.info.

  • 2,907 emails delivered,
  • 466 unique opens.
• 
  ASF
  Bespoke project capability promotion.

  • 7,003 emails delivered,
  • 1,627 unique opens.
• 
  BÜRKERT
  Product and service promotion to niche market sector.

  • 639 emails delivered,
  • 69 unique opens.

To discuss how we can maximise effectiveness of your campaigns and save you the time and cost required to set up and manage your own campaigns.

Book a demo

Subscription options & rates

Marketing Subscription	Free	Bronze	Silver	Gold	Platinum
Reach & Influence	Variable	x10	x20	x50	x100
Online Illustrated Entries	5	10	20	40	80
Print Showcase Pages		1x half page	1x full page	2x full pages	4x full pages
Bulletin Features		1x per year	2x per year	4x per year	8x per year
Button Ads
Online Monthly Features				1x per year	2x per year

Subscription Rates	Free	Bronze	Silver	Gold	Platinum
One Year Commitment		£995	£1788	£2,976	£4,690
Two Year Commitment		£915	£1,645	£2,738	£4,315
Three Year Commitment		£876	£1,523	£2,619	£4,127

Options	Free	Bronze	Silver	Gold	Platinum
Extra Illustrated Online Entries		£90	£75	£60	£45
Extra Bulletin Slots		£150	£125	£100	£75
Extra Print Pages		£750	£700	£600	£500
List Rental Cost Per 1000		£525	£450	£325	£275
4x Solus Email Campaigns			£2,025	£1,760	£1,515
Solus Email Campaign Set Up		£600	£600	£600	£600
Solus Email Cost Per Send		£450	£450	£450	£450

Online Promotion	Free	Bronze	Silver	Gold	Platinum
Online Shopfront	You build it	We build it	We build it	We build it	We build it
Online Search Rank	3	2	2	1	1
Company About Page
Brand Logos
Classified Listings
Backlnks To Your Website
Product & Service Entries
Max. Illustrations Per Entry	1	12	12	12	12
Product Specifications
Downloads
Videos
Cross Selling Opportunities
New Entry Promotion
Social Media Links

Service & Support	Free	Bronze	Silver	Gold	Platinum
Content Management System
Framework Creation
Full Entry Production		5	10	20	40
Account Reviews		Annual	Annual	Bi-annual	Quarterly
Website Metrics
Bulletin Metrics
Major Changes Service
Managed News

"Lang+Fulton has subscribed to ESI's publications and websites since 2003. The services provided have always been of the highest possible standard." UK Marketing Director, Lang+Fulton

FAQs

• Who does the content work on our profile?

  We do if you have a value-added subscription. We'll also give you full access and editing permission so you can make changes if you wish.

• What happens if we rebrand and all our content needs to be updated?

  We'll update your content within 10 working days of being notified.

• What happens to our inbound links if we launch a new website?

  We check all outbound links on a monthly basis. If you have redirects in place, we'll capture and save the correct URL for your pages. If you don't have redirects, we'll update your links for you manually.

• How often do you check our data to make sure it's accurate?

  We check your information at least once a year If you have a value-added subscription. We also review and action any content requests sent to editors@esi.info on a daily basis.

• How long is the minimum subscription term?

  The minimum subscription term is 12 months. Typical concept to build timeframes range from 6 to 18 months, so this gives you a chance to assess the effectiveness of any marketing we do for you.

• Can the marketing subscriptions be customised?

  Yes they can - we're interested in making sure you get the best possible value from your subscription.

Downloads

Terms and conditions

To see our marketing terms and conditions for paid-for subscriptions, please click one of the links below:

• Content marketing terms
• Business list rental terms