Marketing opportunities

EXTERNAL WORKS helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.

 

EXTERNAL WORKS online content marketing platform

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

EXTERNAL WORKS online is the most comprehensive source of product and service information available to professional designers, specifiers and buyers working on UK projects.

We cover all major manufacturers and most specialist suppliers. We've illustrated thousands of products and systems for specifiers and buyers to choose from.

  • Easy to search, browse and refine
  • Optimised for desktop, tablet and smartphone
  • The best source of qualified product and service information for the UK B2B marketplace
  • Unique workflow tools to help buyers progress their interest
  • Used by leading brands to extend their reach and influence

Website users

EXTERNAL WORKS online is used by leading designers, contractors and end users looking to find the products and services they need to work on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

"It saves a lot of time, having a lot of companies' information in one place, rather than having to search through numerous websites." Sarah Daniel, Locality Team Leader, Ashfield District Council

Buyers and specifiers from the organisations below have visited the EXTERNAL WORKS website multiple times over the past 30 days.

NameSectorTown
Persimmon HomesResidential Property DevelopersYork
Amey PLCInformation Technology and ServicesOxford
NPS Property Consultants LimitedConsultantsNorwich
Ove Arup & Partners International LimitedManagement ConsultingLondon
RedrowBuilding Construction ContractorsDeeside
Atkins LimitedEngineers (Consulting)Epsom
WYG PlcManagement and Business ConsultantsLeeds
Galliford TryConstructionUxbridge
Kier Integrated Services LtdBuilding Construction ContractorsNorwich
Jacobs Engineering GroupConsultantsSwindon
JacobsConstructionWokingham
Barratt HomesProperty DevelopersCoalville
LiverpoolManagement ConsultingLiverpool
Gillespies LLPLandscape DesignersLondon
LDA DesignLandscape DesignersPeterborough
Broxap LimitedFurnitureNewcastle
PRC Architecture and PlanningArchitecture and PlanningLondon
Timber Play LtdPlayground EquipmentSheffield
Hyland Edgar Driver LimitedArchitecture and PlanningWinchester
Department of FinanceGovernmentBelfast
NHS WalesHospital and HealthcareCardiff
Waterman GroupCivil EngineeringLondon
AUTOPA LimitedConstructionRugby
HLMAD LimitedArchitecture and PlanningSheffield
Barhale LtdCivil EngineeringWalsall
Smeeden Foreman LtdArchitecture and PlanningKnaresborough
The Prince's FoundationCharities & Charitable OrganisationsLondon
Levitt BernsteinArchitectsLondon
Interserve Group LimitedEngineeringBirmingham
Cornwall CouncilGovernmentTruro
Langley DesignFurnitureSwindon
Kent County CouncilIndividual and Family ServicesMaidstone
Kier Group PlcConstructionSandy
Jacobs UK LimitedCivil EngineeringReading
R G Carter Group LimitedConstructionNorwich
Willmott Dixon Holdings LimitedConstructionLetchworth Garden City
Coventry City CouncilGovernmentCoventry
IBI GroupArchitecture and PlanningManchester
Robertson GroupConstructionStirling
Dundee City CouncilLocal GovernmentDundee
Colvin & MoggridgeArchitecture and PlanningLechlade
Leeds Beckett UniversityEducationLeeds
Glasgow City CouncilPublic ServicesGlasgow
Bolton Gate Company LimitedBuilding Materials and ToolsBolton
Turkington Design Studio LimitedArchitecture and PlanningLondon
Bristol City CouncilPublic ServicesBristol
Belfast City CounciGovernmentBelfast
Building Design Partnership LimitedArchitecture and PlanningManchester
Lancashire County CouncilGovernmentPreston
CALA Group LtdProperty DevelopersEdinburgh
BM3 Architecture LtdArchitectural ServicesBirmingham
Land Use Consultants LtdArchitecture and PlanningLondon
Mid Devon District CouncilGovernmentTiverton
Townshend Landscape ArchitectsArchitecture and PlanningLondon
Scottish Environment Protection AgencyEnvironmental ServicesStirling
Places for People Group LimitedReal EstatePreston
RSK Group LimitedEnvironmental ServicesHelsby
LHCArchitecture and PlanningExeter
J Murphy and Sons LimitedBuilding and Maintenance ServicesLondon
HTA Design LLPArchitecture and PlanningLondon
Vale of Glamorgan CouncilGovernmentBarry
VolkerFitzPatrickConstructionHoddesdon
Aviva plcFinancial ServicesNorwich
John Graham Construction LimitedConstructionHillsborough
NHS National Services ScotlandEducationEdinburgh
Doncaster Metropolitan Borough CouncilGovernmentDoncaster
The City of Cardiff CouncilPublic ServicesCardiff
DefineArchitecture and PlanningBirmingham
Corstorphine + WrightArchitecture and PlanningWarwick
Hampshire County CouncilGovernmentWinchester
Reading Borough CouncilGovernmentReading
Tobermore Concrete Products LimitedBuilding Materials and ToolsTobermore
Knowsley Metropolitan Borough CouncilGovernmentHuyton
Nottingham Trent UniversityEducationNottingham
Woodscape LtdFurnitureBlackburn
The Landscape Partnership LtdArchitecture and PlanningLondon
Baylis Landscape Contractors LtdCivil EngineeringGravesend
Sutcliffe Play LimitedPlayground EquipmentPontefract
Assael ArchitectureArchitectsLondon
Ridgeons LtdBuilding Materials and ToolsCambridge
HOK International LtdArchitecture and PlanningLondon
Sweco UK Holding LimitedEngineeringLeeds
ISG PLCConstructionLondon
Bailey StreetsceneConstructionAdlington
Pick EverardConstructionLeicester
Metropolitan WorkshopArchitecture and PlanningLondon
Furnitubes International LtdBuilding Materials and ToolsLondon
Fabrik LtdArchitecture and PlanningAlton
Allies & MorrisonArchitectsLondon
Ibstock Brick LtdBuilding Materials and ToolsIbstock
Tom Stuart-Smith LtdLandscape DesignersLondon
Babcock InternationalMechanical or Industrial EngineeringLondon
Anchor Systems (International) LtdCivil EngineeringRowfant
Dodd GroupMechanical or Industrial EngineeringTelford
EDF EnergyOil and EnergyGloucester
City of Bradford Metropolitan District CouncilGovernmentBradford
Skanska UK PLCConstructionLondon
University of NottinghamEducation Nottingham
Tanner Stiles Publishing LimitedMultimedia Publishers and ProducersTelford
Landscape Show LtdBusiness Supplies and EquipmentLondon

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

  1. Pages prepared for you by our content experts
  2. Your branding on every page
  3. Up to 12 captioned illustrations per page
  4. No duplication of your own content
  5. Consistent formatting to facilitate comparison
  6. Detailed descriptions with key features and benefits
  7. Copy spec functionality if it's a product
  8. Links to specific pages on your website for each entry
  9. Downloads to help buyers progress future interest
  10. Videos to educate and inform
  11. Cross-referencing to maximise conversion opportunities
  12. No competitors featured on your pages
  13. Contact details and workflow tools to help buyers progress their interest
  14. Metrics so you can assess how your pages are performing
  15. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

  • Your key products and services are promoted to professional decision-makers
  • Awareness of and trust in your brand increases
  • New business opportunities are generated
  • Your website ranking benefits from high-quality in-bound links
  • There is minimal demand on your time and resources
"ESI.info updates our content as I'm busy so don't have time to do all of it myself! It's a pretty smooth process - I send them new project information as it comes in, and they upload it and also prompt me to choose the best case studies to promote in their email bulletins." Mark Chessell, Chief Executive, IOTA

Help us to help you

We provide a full content editing and production service for value-added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Book a demo Apply for a free profile
 

EXTERNAL WORKS bulletins

Benefit from high-quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

Promoting your products and services through bulletins is a great way to increase your brand's reach and generate tangible returns on your marketing investment.

What you can promote

Any product or service that is illustrated and published on the EXTERNAL WORKS website can be promoted, including case studies, products, articles, CPD, news and events.

"Thank you. It looks good! I recognised one company we've recently had an enquiry from." Marketing Manager, Kee Safety Ltd

What you get when you are featured

  • Strong visual representation for maximum impact
  • Informative title and snippet
  • Prominent branding to build familiarity and trust
  • Read more or visit your website options for buyers to get more info
  • Re-promotion to our social media followers

Benefits

  • Builds confidence in your brand
  • Extends your reach and influence
  • Creates new business opportunities
  • Drives traffic to your website
  • Easy to assess ROI - you can see the audience you've reached
EXTERNAL WORKS bulletin metrics*
Address book16,985
Delivery rate97.86%
Opens - buyers exposed to promoted brands2,531
Clicks - buyers wanting more info136
Send to open rate14.9%
Open to click thru rate5.37%

* Averages are based on the last 3 issues published

View the audience you could reach

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

Bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Book a demo Watch the video
 

EXTERNAL WORKS print showcase

Get in the frame when designers and specifiers are looking for options at the start of a project.

EXTERNAL WORKS in print is the best place for buyers to get a clear overview of potential solutions from market leaders before searching online.

Key features

  • Trusted and respected
  • Sent on demand
  • Visually rich
  • Easy to browse
  • Easy to bookmark

What you get

  • Option of double page spreads, full pages or half pages
  • Visually striking layouts designed and prepared by our expert team
  • A minimum of 18 months high-quality exposure guaranteed
  • Free pages if you have a concurrent 'multi-channel' marketing subscription

Benefits

  • Gives designers and specifiers a clear, illustrated overview of your key products and services
  • Increases your chances of being approached or specified early in the project
10,000 Guaranteed Circulation
Local Authorities1,750
Landscape and urban planning450
Leisure and recreation350
Highways and transportation550
Property and architectural services200
Contract services200
Consultants4,800
Landscape architects and designers1,900
Architects and urban designers1,800
Civil, structural and highways engineers 900
Construction management surveyors200
Contractors2,250
Civil engineering and construction1,200
Landscape, sportsground and fencing800
Housebuilders250
Clients1,200
Property developers, housing associations200
Government agencies: EA, DIO, GTs et al175
Transportation110
Heritage and conservation155
Leisure and recreation180
Education and healthcare300
Commerce and industry80

Free controlled and requested

The core readership reached is landscape architects, civil engineers, architects and quantity surveyors in major consulting, contracting, government and client organisations who like using the book.

These professional decision-makers and influencers are collectively responsible for the specification and implementation of the bulk of major projects in the UK.

"I use a combination of website and the book, but tend to look at the book first." Senior Landscape Officer, Cardiff Council
VIEW THE AUDIENCE YOU COULD REACH

Production data

Next edition
November 2020
Sales close
August 2020
Page size
230 x 210mm
Screen
150

Copy requirements

The text and layout is prepared by our editors.

All we need from you are high-quality, captioned illustrations.

Rates

Half page
£825
Full page
£1,650
Double page spread
£2,475
Additional pages
£825

Rates quoted are for solus insertions.

Print pages are included free of charge if you have a subscription extending as part of marketing 12 months from publication date - see subscriptions table for details.

REQUEST A FREE REVIEW COPY
 

EXTERNAL WORKS business list rental

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

Over 30,000 named business email addresses to choose from...

Decision-makers in key and complex organisations, including local authorities, and leading consulting, contracting and client organisations are thoroughly researched and checked each year.

High-quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

  • Named business email addresses
  • Tailored to match your requirements
  • Easy to segment by business sector, job role or geographical area
  • Unlimited use during rental period
  • GDPR and PECR compliant
  • CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

  • Maximise the effectiveness of your direct marketing campaigns
  • Generate high-quality leads for your sales team
  • Build brand awareness
  • Drive traffic to your website
  • Easily quantify your return on investment
"A pleasure to work with such a knowledgeable team at ESI, they really know their market. The quality of contacts are always to a very high standard and the format in which databases are provided makes it very simple to target campaigns effectively." SLG Marketing Ltd

How it works

  1. Plan
    • Tell us who you want to target or call us to talk through your requirements
    • Let us know when you need the address books
  2. Search and select
    • We select contacts to match your profile by business sector, job function or location
    • We process any contacts you want to include or exclude using email addresses you supply
    • We provide you with a list profile and sample for approval
    • We finalise the contact selection for you
  3. Deliver
    • We provide you with a data file to import into your email or CRM system
    • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts

Platinum marketing subscription
£275
Gold marketing subscription
£325
Silver marketing subscription
£450
Bronze marketing subscription
£525
REQUEST A COUNT
 

Managed email campaigns

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

  • Set up a responsive email template that suits your messaging style
  • Include your branding in headers and footers
  • Set up your campaign using source material provided by you
  • Send you a proof for approval
  • Add or suppress your contacts as required
  • Send your campaign to an agreed schedule
  • Provide campaign metrics and reports to help you assess ROI
  • Include up to 5,000 email addresses from our database
  • Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Managed email campaign rates

Responsive email template set up with your branding
£450
First campaign set up, send and reporting
£450
Additional campaigns set up, send and reporting
£280

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Examples of recent managed email campaigns

To discuss how we can maximise effectiveness of your campaigns and save you the time and cost required to set up and manage your own campaigns.

Book a demo
 

Subscription options & rates

Marketing SubscriptionFreeBronzeSilverGoldPlatinum
Reach & Influence Variablex10x20x50x100
Online Illustrated Entries 510204080
Print Showcase Pages 1x half page1x full page2x full pages4x full pages
Bulletin Features 1x per year2x per year4x per year8x per year
Online Monthly Features 1x per year2x per year
Button Ads
Subscription RatesFreeBronzeSilverGoldPlatinum
One Year Commitment £995£1788£2,976£4,690
Two Year Commitment £915£1,645£2,738£4,315
Three Year Commitment £876£1,523£2,619£4,127
OptionsFreeBronzeSilverGoldPlatinum
Extra Illustrated Online Entries £90£75£60£45
Extra Bulletin Slots £150£125£100£75
Extra Monthly Feature £100£75
Extra Print Pages £750£700£600£500
List Rental Cost Per 1000 £525£450£325£275
4x Solus Email Campaigns £2,025£1,760£1,515
Solus Email Campaign Set Up £600£600£600£600
Solus Email Cost Per Send £450£450£450£450
Online PromotionFreeBronzeSilverGoldPlatinum
Online Shopfront You build itWe build itWe build itWe build itWe build it
Online Search Rank 32211
Company About Page
Brand Logos
Classified Listings
Product & Service Entries
Max. Illustrations Per Entry 112121212
Backllnks To Your Website
Product Specifications
Downloads
Videos
Cross Selling Opportunities
New Entry Promotion
Social Media Links
Service & SupportFreeBronzeSilverGoldPlatinum
Content Management System
Framework Creation
Full Entry Production 5102040
Account Reviews AnnualAnnualBi-annualQuarterly
Website Metrics
Bulletin Metrics
Major Changes Service
Managed News
"Lang+Fulton has subscribed to ESI's publications and websites since 2003. The services provided have always been of the highest possible standard." UK Marketing Director, Lang+Fulton

FAQs

Downloads

EXTERNAL WORKS marketing opportunities
8pp, September 2018, 470KB

Terms and conditions

To see our marketing terms and conditions for paid-for subscriptions, please click one of the links below:

Can we help?  0131 586 4466