Marketing opportunities

EXTERNAL WORKS helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.


EXTERNAL WORKS online content marketing platform

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

EXTERNAL WORKS online is the most comprehensive source of product and service information available to professional designers, specifiers and buyers working on UK projects.

We cover all major manufacturers and most specialist suppliers. We've illustrated thousands of products and systems for specifiers and buyers to choose from.

  • Easy to search, browse and refine
  • Optimised for desktop, tablet and smartphone
  • The best source of qualified product and service information for the UK B2B marketplace
  • Unique workflow tools to help buyers progress their interest
  • Used by leading brands to extend their reach and influence

Website users

EXTERNAL WORKS online is used by leading designers, contractors and end users looking to find the products and services they need to work on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

"It saves a lot of time, having a lot of companies' information in one place, rather than having to search through numerous websites." Sarah Daniel, Locality Team Leader, Ashfield District Council

Buyers and specifiers from the organisations below have visited the EXTERNAL WORKS website multiple times over the past 30 days.

UK GovernmentFinancial ServicesLondon
RPS GroupInformation Technology and ServicesAbingdon
AECOMEnvironmental ServicesWarrington
Persimmon HomesConstructionManchester
GillespiesArchitecture and PlanningOxford
Berkeley GroupConstructionCobham
Mott MacdonaldEngineeringSeaham
Barratt HomesProperty DevelopersCoalville
WSPEngineeringThornhill (ON)
Travis PerkinsWholesalersNorthampton
Nightingale Architects LimitedArchitecture and PlanningLondon
BellwayConstructionNewcastle upon Tyne
KierReal EstateLondon
University College LondonEducationLondon
The Highland CouncilGovernmentInverness
Eurovia UK LimitedCivil EngineeringHorsham
Architectural Street FurnishingsConstructionBrighouse
Transport for LondonPublic TransportLondon
Hlm ArchitectsArchitecture and PlanningSheffield
Cornwall CouncilEducationTruro
Rushcliffe Borough CouncilGovernmentNottingham
Planit-IEArchitecture and PlanningAltrincham
Allen Pyke AssociatesArchitecture and PlanningKingston-upon-Thames
Babcock InternationalEngineeringLondon
Mace GroupBusiness ServicesLondon
Glasgow City CouncilNon-Classified EstablishmentsGlasgow
Bowmer + KirklandConstructionBelper
BAE Systems plcComputer SoftwareFalls Church (VA)
Willmott DixonCivil EngineeringLetchworth Garden City
Hoare LeaEngineeringManchester
NHS ScotlandHospital and HealthcareEdinburgh
Braintree District CouncilGovernmentBraintree
Dundee City CouncilGovernmentDundee
Churchman Thornhill FinchArchitecture and PlanningLondon
Network RailTransportation/Trucking/RailroadMilton Keynes
Aggregate IndustriesBusiness Supplies and EquipmentMarkfield
Vinci Construction UKConstructionWatford
Balfour Beatty PLCConstructionLondon
Wynne Williams AssociatesArchitecture and PlanningColchester
LandmarkCivil EngineeringHertford
LDA DesignDesignPeterborough
Lizard Landscape Design LtdArchitecture and PlanningWorthing
R G CarterConstructionStow Bardolph
Department of FinanceGovernmentBelfast
VolkerWessels UK LtdCivil EngineeringHoddesdon
Ryder ArchitectureArchitecture and PlanningNewcastle upon Tyne
Bam Nuttall LimitedEngineeringCamberley
GroundworkEnvironmental ServicesManchester
BDPArchitecture and PlanningManchester
Townshend Landscape ArchitectsArchitecture and PlanningLondon
Cala HomesConstructionEdinburgh
Sutcliffe Play LtdRecreational Facilities and ServicesPontefract
RSKEnvironmental ServicesHelsby
Doncaster Metropolitan Borough CouncilGovernmentDoncaster
McBainsReal EstateLondon
Marston HoldingsBusiness ServicesLondon
Lubrizol LimitedManufacturingDerby
Broadway MalyanArchitecture and PlanningLondon
BP p.l.c.Oil and EnergyLondon
Perkins&WillArchitecture and PlanningLondon
BP p.l.cOil and EnergyHouston (TX)
CBREReal EstateLondon
Siemens plcElectrical/Electronic ManufacturingManchester
Street DesignConsumer GoodsBarrow upon Soar
Pick EverardArchitecture and PlanningBury St Edmunds
University of SurreyEducationGuildford
Influence Landscape Planning and DesignArchitecture and PlanningNewark
Aspect Landscape Planning LtdArchitecture and PlanningBanbury
Leeds City CouncilGovernmentLeeds
Brent CouncilGovernmentWembley
CapitaInformation Technology and ServicesManchester
NHS WalesHospital and HealthcareCardiff
Kingston UniversityEducationLondon
Nurture LandscapesHorticultureWindlesham
Bowles & WyerHorticultureLeighton Buzzard
Gripsure UKBuilding Materials and ToolsBugle
Croudace Homes GroupConstructionLetchworth Garden City
Wates Group LimitedConstructionLeatherhead
Sir Robert McAlpineCivil EngineeringManchester
Johnson MattheyChemicalsLondon
Travis Perkins Trading Company LimitedBuilding Materials and ToolsNorthampton
HowdensBusiness Supplies and EquipmentMilton Keynes
Grant Associates LtdArchitecture and PlanningBath
Newcastle UniversityEducationNewcastle upon Tyne
Norwich City CouncilGovernmentNorwich
Tata SteelMining and MetalsVelsen-Noord
Hampshire County CouncilGovernmentWinchester
Ares Landscape ArchitectsArchitecture and PlanningSheffield
Oxford UniversityEducationOxford
East Architecture Landscape Urban DesignArchitecture and PlanningLondon
Taylor WimpeyReal EstateTrimley Saint Martin
Staffordshire UniversityEducationStoke-on-Trent

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

  1. Pages prepared for you by our content experts
  2. Your branding on every page
  3. Up to 12 captioned illustrations per page
  4. No duplication of your own content
  5. Consistent formatting to facilitate comparison
  6. Detailed descriptions with key features and benefits
  7. Copy spec functionality if it's a product
  8. Links to specific pages on your website for each entry
  9. Downloads to help buyers progress future interest
  10. Videos to educate and inform
  11. Cross-referencing to maximise conversion opportunities
  12. No competitors featured on your pages
  13. Contact details and workflow tools to help buyers progress their interest
  14. Metrics so you can assess how your pages are performing
  15. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

  • Your key products and services are promoted to professional decision-makers
  • Awareness of and trust in your brand increases
  • New business opportunities are generated
  • Your website ranking benefits from high-quality in-bound links
  • There is minimal demand on your time and resources
" updates our content as I'm busy so don't have time to do all of it myself! It's a pretty smooth process - I send them new project information as it comes in, and they upload it and also prompt me to choose the best case studies to promote in their email bulletins." Mark Chessell, Chief Executive, IOTA

Help us to help you

We provide a full content editing and production service for value-added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Book a demo Apply for a free profile


Benefit from high-quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

Promoting your products and services through bulletins is a great way to increase your brand's reach and generate tangible returns on your marketing investment.

What you can promote

Any product or service that is illustrated and published on the EXTERNAL WORKS website can be promoted, including case studies, products, articles, CPD, news and events.

"Thank you. It looks good! I recognised one company we've recently had an enquiry from." Marketing Manager, Kee Safety Ltd

What you get when you are featured

  • Strong visual representation for maximum impact
  • Informative title and snippet
  • Prominent branding to build familiarity and trust
  • Read more or visit your website options for buyers to get more info
  • Re-promotion to our social media followers


  • Builds confidence in your brand
  • Extends your reach and influence
  • Creates new business opportunities
  • Drives traffic to your website
  • Easy to assess ROI - you can see the audience you've reached
EXTERNAL WORKS bulletin metrics*
Address book19,693
Delivery rate99.05%
Opens - buyers exposed to promoted brands2,318
Clicks - buyers wanting more info155
Send to open rate11.77%
Open to click thru rate6.69%

* Averages are based on the last 3 issues published

View the audience you could reach

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

Bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Book a demo Watch the video

EXTERNAL WORKS print showcase

Get in the frame when designers and specifiers are looking for options at the start of a project.

EXTERNAL WORKS in print is the best place for buyers to get a clear overview of potential solutions from market leaders before searching online.

Key features

  • Trusted and respected
  • Sent on demand
  • Visually rich
  • Easy to browse
  • Easy to bookmark

What you get

  • Option of double page spreads, full pages or half pages
  • Visually striking layouts designed and prepared by our expert team
  • A minimum of 18 months high-quality exposure guaranteed
  • Free pages if you have a concurrent 'multi-channel' marketing subscription


  • Gives designers and specifiers a clear, illustrated overview of your key products and services
  • Increases your chances of being approached or specified early in the project
10,000 Guaranteed Circulation
Local Authorities1,750
Landscape and urban planning450
Leisure and recreation350
Highways and transportation550
Property and architectural services200
Contract services200
Landscape architects and designers1,900
Architects and urban designers1,800
Civil, structural and highways engineers 900
Construction management surveyors200
Civil engineering and construction1,200
Landscape, sportsground and fencing800
Property developers, housing associations200
Government agencies: EA, DIO, GTs et al175
Heritage and conservation155
Leisure and recreation180
Education and healthcare300
Commerce and industry80

Free controlled and requested

The core readership reached is landscape architects, civil engineers, architects and quantity surveyors in major consulting, contracting, government and client organisations who like using the book.

These professional decision-makers and influencers are collectively responsible for the specification and implementation of the bulk of major projects in the UK.

"I use a combination of website and the book, but tend to look at the book first." Senior Landscape Officer, Cardiff Council

Production data

Next edition
March 2022
Sales close
December 2021
Page size
230 x 210mm

Copy requirements

The text and layout is prepared by our editors.

All we need from you are high-quality, captioned illustrations.


Half page
Full page
Double page spread
Additional pages

Rates quoted are for solus insertions.

Print pages are included free of charge if you have a subscription extending as part of marketing 12 months from publication date - see subscriptions table for details.


EXTERNAL WORKS business list rental

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

Over 30,000 named business email addresses to choose from...

Decision-makers in key and complex organisations, including local authorities, and leading consulting, contracting and client organisations are thoroughly researched and checked each year.

High-quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

  • Named business email addresses
  • Tailored to match your requirements
  • Easy to segment by business sector, job role or geographical area
  • Unlimited use during rental period
  • GDPR and PECR compliant
  • CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

  • Maximise the effectiveness of your direct marketing campaigns
  • Generate high-quality leads for your sales team
  • Build brand awareness
  • Drive traffic to your website
  • Easily quantify your return on investment
"A pleasure to work with such a knowledgeable team at ESI, they really know their market. The quality of contacts are always to a very high standard and the format in which databases are provided makes it very simple to target campaigns effectively." SLG Marketing Ltd

How it works

  1. Plan
    • Tell us who you want to target or call us to talk through your requirements
    • Let us know when you need the address books
  2. Search and select
    • We select contacts to match your profile by business sector, job function or location
    • We process any contacts you want to include or exclude using email addresses you supply
    • We provide you with a list profile and sample for approval
    • We finalise the contact selection for you
  3. Deliver
    • We provide you with a data file to import into your email or CRM system
    • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts per year

Platinum marketing subscription
Gold marketing subscription
Silver marketing subscription
Bronze marketing subscription

Managed email campaigns

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

  • Set up a responsive email template that suits your messaging style
  • Include your branding in headers and footers
  • Set up your campaign using source material provided by you
  • Send you a proof for approval
  • Add or suppress your contacts as required
  • Send your campaign to an agreed schedule
  • Provide campaign metrics and reports to help you assess ROI
  • Include up to 5,000 email addresses from our database
  • Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Managed email campaign rates

Responsive email template set up with your branding
First campaign set up, send and reporting
Additional campaigns set up, send and reporting

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Examples of recent managed email campaigns

To discuss how we can maximise effectiveness of your campaigns and save you the time and cost required to set up and manage your own campaigns.

Book a demo

Subscription options & rates

Marketing SubscriptionFreeBronzeSilverGoldPlatinum
Reach & Influence Variablex10x20x50x100
Online Illustrated Entries 510204080
Print Showcase Pages 1x half page1x full page2x full pages4x full pages
Bulletin Features 1x per year2x per year4x per year8x per year
Online Monthly Features 1x per year2x per year
Button Ads
Subscription RatesFreeBronzeSilverGoldPlatinum
One Year Commitment £1045£1880£3125£4,925
Two Year Commitment £960£1,725£2,870£4,530
Three Year Commitment £920£1,595£2,750£4,335
Extra Illustrated Online Entries £95£80£65£50
Extra Bulletin Slots £155£130£105£80
Extra Monthly Feature £105£80
Extra Print Pages £750£700£600£500
List Rental Cost Per 1000 £525£450£325£275
4x Solus Email Campaigns £2,025£1,760£1,515
Solus Email Template Set Up £650£650£650£650
Solus Email Cost Per Send £460£460£460£460
Online PromotionFreeBronzeSilverGoldPlatinum
Online Shopfront You build itWe build itWe build itWe build itWe build it
Online Search Rank 32211
Company About Page
Brand Logos
Classified Listings
Product & Service Entries
Max. Illustrations Per Entry 112121212
Backlinks To Your Website
Product Specifications
Cross Selling Opportunities
New Entry Promotion
Social Media Links
Service & SupportFreeBronzeSilverGoldPlatinum
Content Management System
Framework Creation
Full Entry Production 5102040
Account Reviews AnnualAnnualBi-annualQuarterly
Website Metrics
Bulletin Metrics
Major Changes Service
Managed News
"Lang+Fulton has subscribed to ESI's publications and websites since 2003. The services provided have always been of the highest possible standard." UK Marketing Director, Lang+Fulton



EXTERNAL WORKS marketing opportunities
8pp, September 2018, 470KB

Terms and conditions

To see our marketing terms and conditions for paid-for subscriptions, please click one of the links below:

Can we help?  0131 586 4466