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Digital wayfinding signage scheme - Stratford Waterfront
Trueform was appointed to deliver new digital wayfinding displays at Stratford Waterfront, within London’s Queen Elizabeth Olympic Park. The development site is known as East Bank, a new waterside cultural and education quarter. On the east bank of the Waterworks River, the site sits at the gateway to the Queen Elizabeth Olympic Park. The
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Digital wayfinding totem communicates brand identity - Stratford Waterfront
Project details
Sector
Public realm
Services provided
Product / system manufacture
Product / system supply
Project location
London
Consultant
Placemarque
Context
Trueform was appointed to deliver new digital wayfinding displays at Stratford Waterfront, within London’s Queen Elizabeth Olympic Park.
The development site is known as East Bank, a new waterside cultural and education quarter.
On the east bank of the Waterworks River, the site sits at the gateway to the Queen Elizabeth Olympic Park. The challenge was to communicate a unique brand identity for East Bank, as a cultural destination in its own right, beyond its associations with the park as a sporting destination.
Work undertaken
Trueform worked alongside scheme designers Placemarque to develop an external wayfinding scheme that sits within the wider public realm for the park.
