Good Directions has launched a new pillar clock called the ‘Grace’ to add to its already impressive range of eight standard designs. The inception of this design came about by the company being asked to manufacture a more decorative pillar clock, which kept in line with their traditional designs and values but promised a more customisable design that could be used for promotional purposes.

The shape and design of the ‘Grace’ took inspiration from its best seller the ‘Albert’ pillar clock, with the base and middle section keeping the same design, but the dial box was redesigned for a more personal touch by adding “scroll” panels above and below the clocks, suitable for adding signwriting. Manufacturing a pillar clock such as the ‘Grace’ not only allowed for signage to be a default option on this pillar clock, but it also allows customers to create synergy around existing design choices customers may have on their establishments.

The ‘Grace’ is particularly popular among golf clubs and town centres who want a design which can easily slot into their existing aesthetics of the local décor. Golf courses tend to go for this clock with signage panels on top and bottom, allowing them to display their club name, dates or whatever they desire. The dials themselves can also have bespoke signwriting applied to it, allowing for sponsorship opportunities.

Town centres are similarly fond of the ‘Grace’, placing it in the centre of their town square, with the name of the town proudly on display and choosing to have the pillar in the same colour as other surrounding street furniture. Good Directions' approach to design and customisation is that of you are only limited by your imagination.

Coming in at a standard height of either 3400mm with 460mm dials or 3850mm high with 610mm dials, this pillar clock will stand out amongst busy areas and allows for better visibility of the clocks themselves. The dial housing is manufactured out of GRP to create the desired shape whilst keeping the top of the pillar lightweight yet incredibly strong and hardwearing.

The weight and strength of the pillar clock comes from the central post and the base being manufactured in mild steel and cast iron respectively. All these components can be finished in any RAL or British Standard colour.

The dials themselves can either be acrylic or GRP. Customers opt for GRP when wanting one solid colour to match the pillar. However, customers who are looking to back-illuminate the clocks will need acrylic dials, this provides fantastic visibility at all times of the day and all year round too.

All of the company's pillar clocks as standard are powered by 240v mains high torque brass and stainless steel clock mechanisms, complete with a controller to automatically restart the clocks after power cuts and alter them at the summer and winter time changes. However, if mains power isn’t an option, lithium battery-operated versions can also be supplied.

This pillar clock was loosely inspired by an American-based design from the late 1800s, from renowned clock company E. Howard & Co, further aligning with Good Directions' desire to promote heritage and create timeless, classic clocks.

The ‘Grace’ pillar clock gets its name from Good Directions' on-going tradition of naming its pillar clocks after royalty, or words closely associated with royalty. It was also imperative to choose a feminine and powerful name as this pillar clock is elegant and decorative, as opposed to the more rustic nature of the other pillar clocks that Good Directions manufactures.

The Grace pillar is the latest in a long line of products which cements the company's position as a world-renowned clock designer and manufacturer.

New Grace pillar clock launched by Good Directions

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