18 September 2018
Artform Urban Furniture are delighted to announce that as part of their commitment to US Partners, Landscape Forms, the company has appointed its first European agent, Velopa City. Based in Zurich, Velopa City have been recruited to promote and sell the Global Collection of Landscape Forms products to the Swiss market. The collection comprises the Multiplicity, FGP & Parallel 42 product lines, all of which are manufactured under licence in the UK by Artform Urban Furniture at their assembly facility in Cheshire. As a result products can be shipped to mainland Europe directly from the UK, resulting in shorter lead times and a reduced carbon footprint for Landscape Forms.
David Pringle, Managing Director at Artform explains…
"The business plan was always to grow brand awareness and establish a demand for Landscape Forms products in the UK first, before then rolling out the same model across a number of strategic countries in Central Europe. Velopa City were identified as the partner of choice due to their market leading position and in-depth knowledge of supplying external furniture to the Swiss construction sector.
Their key focus on a design-led route to market via the architectural community mirrors the philosophy and approach of Landscape Forms and Artform Urban Furniture, which has been at the heart of our shared success and continued growth. This was another pivotal factor in choosing Velopa City as an ideal distribution partner.
We are now looking forward to establishing the Landscape Forms brand in the Swiss market before then moving onto further European countries as part of the ongoing global expansion plan."
Heinrich Boller of Velopa City added…
"Landscape Forms’ products and their experience perfectly complement our own range of attractive installations for public spaces. This partnership further highlights our ability to create distinctive outdoor areas, featuring high-quality and stylish urban furniture. We are very proud to be collaborating with such a highly regarded company as Landscape Forms, whose unique designs enable us to offer the Swiss market truly cutting edge outdoor furniture."