Context

Tamworth Castle grounds in Staffordshire offer magnificent raised flower beds, river walks and picnic areas, and visitors can hire a bike to explore the area even further. The area is steeped in history with Tamworth Castle being around 900 years old.

The grounds incorporate a number of green spaces joined by a single brand, and Tamworth Borough Council wanted to badge a number of parks and open spaces, with brand recognition and spirit of place very much the driving force.

Work undertaken

Fitzpatrick Woolmer's creative team developed concepts for a unique range of park signage, manufactured from oak with permanently engraved lettering and icons inspired by the heritage of Tamworth Castle.

Outcome

The signage creates continuity throughout the grounds, allowing visitors to recognise ownership and instil a sense of pride. This was achieved through design styling, unique detailing and materials, and with the very specialist services of an experienced sign manufacturer.