The Project

The Bull Ring has been at the commercial heart of Birmingham since the Middle Ages, when a market was first held on the site. The first Bull Ring Shopping Centre was constructed in the early 1960s, comprising a mixture of open-air market stalls and a new indoor shopping centre – the first development of its kind in the UK – which at the time was considered the height of modernity.

The redeveloped and renamed Bullring opened in 2003 to critical and public acclaim, including the iconic Selfridges store, which won a RIBA Award for Architecture. A new exterior public realm was built around the original parish church of Birmingham, the Church of St Martin in the Bull Ring. To create a welcoming space and provide a place for visitors to relax and socialise, seating was required onto the stepped area.

Project Solution

The RailRoad range was the perfect solution to increasing seating provision and introducing planting. In total eighteen planters and twelve seating modules were supplied (and all assembled on site in one overnight) to create an informal arrangement and with all seating connected to heavy planters, none of the products required permanently fixing down, so giving the flexibility of being able to easily rearrange the products or add further modules in future.