The Lorenz von Ehren nursery has launched a brand new website with new content and state-of-the-art features and plug-ins. Clarity and user-friendliness were important aspects of the website design – the plant search area now comes with useful shop features to save time while searching and browsing. “It was crucial to design the site in a way that appeals to people’s emotions without neglecting its informativeness,” says Bernhard von Ehren, Managing Partner of the Lorenz von Ehren nursery.