IMG Worlds of Adventure was looking for themed street furniture for the IMG Worlds of Adventure theme park in Dubai. The brief was to work with the brand team to develop a range of furniture that would tie in with the intellectual property of the four themed zones.
Over 150 themed custom benches and 450 themed litter bins were designed to match the brief using colour and printed graphics to support well known brands like Cartoon Network and Marvel in addition to IMG Worlds own original concepts, Lost Valley – Dinosaur Adventure and IMG Boulevard.
Neil Dwyer, Director of Operations at IMG Worlds of Adventure commented:
“IMG Worlds of Adventure is looking to redefine the theme park experience and this means ensuring that all of the finer details such as the benches and litter bins contribute to making the overall experience as perfect as possible. The ESF team delivered on the brief, providing a seamless integration of these elements into their surroundings in the park. ESF has certainly helped to ensure that the experience within each zone is as fully-immersive as possible.”