Challenge

Merthyr Tydfil, set in one of the most beautiful regions of Wales, is rich in culture, landscape and scenery. The town centre is filled with a broad range of both independent shops and businesses with many other high-street names. In 2012 businesses and organisations voted to set up a Business Improvement District (BID). There is a host of current projects going on in the town that will last for 5 years to promote, welcome, engage and transform visitor experience at Merthyr Tydfil.

Solution

The Business Improvement District of Merthyr Town wanted to encourage visitors to explore further and stay longer. They selected a contemporary monolith range from Fitzpatrick Woolmer to create a wayfinding scheme that would complement the heritage features and modern architecture that could be found throughout Merthyr Tydfil.

During the project development phase FW noticed the changing colour palette across the town as heritage features merged with modern developments. The ability to change the graphic style for each monolith meant the scheme could be visually adjusted to reflect the period architecture at one end of town to the modern college campus at the other, resulting in a scheme that sat comfortably in its immediate surroundings.

Maps were developed to highlight key retail areas and places of interest and monoliths were positioned to create stepping stones, encouraging visitors to explore areas of the town they may otherwise have been unaware of.

Notice boards were fixed to the rear of the monoliths that could accommodate posters up to A1 size to promote events and shows.

Manufactured from stainless steel with full colour printed n-viro™ trays, the monoliths represented excellent value for money, offering an extremely robust display that was easy to update and refresh.

Outcome

A total of 8 monoliths were supplied and installed throughout the town and are proving to be a popular point of reference for locals and visitors alike.