Challenge

At Bentley Motors' state-of-the-art factory in Crewe advanced production technology is balanced with the skill of traditional artisans, whose expertise with leather, metal and wood make each Bentley unique. Every car is created, not merely assembled.

The passion for quality and success runs through the whole organisation and every facet of the company must have the right look, touch and feel. This same approach was taken to the new international showroom at CW1 House on Pyms Lane in Crewe which was successfully completed late 2014.

CW1 House gets its distinctive name from the postal code of the Bentley factory. The new design takes inspiration from the company’s 95-year history, while drawing on influences from the best in contemporary luxury. The luxurious materials which adorn every Bentley can also be seen in CW1’s design. The showroom carpets are made from the same rich lamb’s wool used in Bentley’s interiors, the furniture is trimmed in Bentley leather and Mulliner areas are enveloped by contemporary solid oak panels.

Perimeter fencing for the site had to meet a challenging brief for aesthetics and security.

Solution

CLD worked with the client to achieve their desired outcome using Exempla™ perimeter fencing. This was delivered through the main contractor and fencing contractor.

Outcome

Exempla™ is a very consistent product and lends itself to being used across multiple sites. The solution for Bentley Motors was a perfect fit as the product will continue to deliver the design appeal in the years to come.

Every CLD mesh fencing system comes with 15-year guarantee . Additionally the Exempla™ profiled panel system gives a feeling of space, sophistication, quality and security and which fitted with the company’s corporate values.