Challenge
The reconstruction of Olympic Way has been sought after for several years and the end result has been highly anticipated.
Back in 1999, planning was first granted to demolish the former clothing warehouse at 5 Olympic Way and replace it with a large hotel development. This was then deemed unviable, and subsequently, HTA was approached to design a new mixed use, residential-led scheme.
After a year of collaboration with Brent Council, the development was presented to the GLA in 2008 where it was positively received and work officially commenced in 2009 with Donban Construction acting as main contractor.
Solution
The eye catching landscape has been created with Tobermore's Fusion block paving in sparkling Silver and Graphite and eco-friendly Hydropave Tegula 240 in muted Charcoal, and was laid by New Generation Properties.
Emulating traditional natural granite, the coarse textured surface of Fusion exposes glittering granite aggregates, creating an instant chic look. Fusion's aesthetic qualities are ideal for adding character and style to modern buildings, such as the gorgeous residential tower and the unique hotel building shown here on Olympic Way. The incorporation of Tobermore's Hydropave permeable paving range provides practical benefits by reducing the risk of flooding and pollution while allowing the creation of spectacular hard landscaping features. Tobermore's Mayfair Step Flags with Delineation strips are also featured on the grounds in sophisticated Silver.
Outcome
Now complete and looking absolutely beautiful, the scheme is laid out around a central courtyard with an impressive twenty storey residential tower rising from a seven storey block of housing, a ten storey block with retail facilities and a 234 room hotel, all of which offer generous outdoor space and spectacular views of Wembley stadium.
The redevelopment of Olympic Way, the main pedestrian route connecting Wembley Station and Stadium, is earning much deserved acclaim across the construction industry and has recently been shortlisted for the forthcoming New London Awards 2014.
Tobermore are delighted to have been involved in this prestigious project, having supplied a vast expanse of paving products for the exceptional landscape. Designed by the very talented HTA, it is now envisaged that the redevelopment of Olympic Way will act as a catalyst for the broader regeneration of the Wembley area.
