Branding sports equipment for Wimbledon and the Olympics

The All England Lawn Tennis and Croquet Club faced a challenge in 2012 as it was to begin hosting the tennis tournament of the 2012 Olympics just 20 days after the final of the Wimbledon Championships. The branding for London 2012 featured specific colours and logos, which had to be featured on the nets, posts, umpires’ chairs, backdrops and other