Context

The Pulborough Wild Art Trail is a collaboration between Horsham District Council, local artist Steve Gelliot, App developers Spark, and the design and manufacturing skills of Fitzpatrick Woolmer.

This interactive discovery trail was very much design-led and included artistic features along the full length of the trail to complement the amazing animation of the App.

Work undertaken

Fitzpatrick Woolmer's role required full strategy development, identifying the route of the trail and touch points and decision points for the positioning of wayfinding and interpretive installations.

The company's design team presented options for sign displays and graphics, which included fingerposts, waymarking posts and interpretive lecterns.

Stylized QR codes were developed to trigger augmented reality animations within the App, bringing to life the Pulborough Giant in the viewfinder of a mobile device.

Interpretive lecterns were manufactured from rusting corten steel and include laser-cut features and full-colour n-viro™ prints, whilst fingerposts were produced from waney edge Chestnut to fit comfortably within the predominantly rural landscape.

Fitzpatrick Woolmer's illustrators and designers produced engaging interpretation panels to educate visitors which include full-colour panoramic illustrations to interpret viewpoints.