Sector Transport infrastructure
Project type Refurbishment
Services provided Product / system manufacture
Product / system supply
Year completed 2021
Project location London
Products used DecoMark™
 
 

Context

Thirteen artistic pedestrian crossings, made using DecoMark™ decorative road markings, have been created on the streets of London as part of the ‘Piccadilly Art Takeover’, one of the initiatives in the ongoing ‘Let’s Do London’ tourism campaign.

After a year that has taken its toll on tourism due to the pandemic and the consequent lockdowns, everything is beginning to open again. And how better to celebrate this than with a splash of colour and mood-boosting art on the streets?

In this spirit, the Royal Academy of Arts partnered with Art of London, in an artistic collaboration, in order to welcome people back to the UK capital by turning Piccadilly into an outdoor art gallery – or ‘gallery without walls’ as it is fittingly named.

In addition to the colourful DecoMark crossings, there are artworks in the form of overhanging flags and videos on the screens known as the Piccadilly Lights, all created by Royal Academy artists who were given the brief to create “original, bespoke and vibrant art”.

Geveko's role

Geveko Markings has been working on the project since Sept 2020. It is the biggest number of crossings ever assembled in one spot in the UK, and is a great showcase of how the company's markings can transform streets and urban spaces into colourful, creative environments for people to enjoy.

Geveko's involvement in the project started when it was approached directly by The Royal Academy of Arts via a contact that had recently had a colourful crossing installed in London.

Geveko recommended FM Conway to install them and, based on other recent crossings installed in London, the preformed thermoplastic material, DecoMark, was specified. This material is fast and easy to apply as it comes in sheets ready to place on the road surface and apply with a heat torch. At the same time, it allows for intricate designs in a colourful palette – a range that was supplied to the artist responsible for the designs, so that she could create her art around the colours that were available.

The artist behind the markings

Renowned painter Vanessa Jackson is responsible for the design of the thirteen colourful crossings. Entitled ‘UpTownDancing’, the crossings bring her unique abstract and geometric style to the streets. According to the artist herself, it should be seen as an invitation for everyone who crosses the street to feel the rhythm created by the colours:

“In the crossings, which I’ve called ‘UpTownDancing,’ there’s an interaction in the colours and forms. I was trying to be a little bit electric and to keep it animated because I like to dance, and experience is an animated thing. I think this takeover will be great fun for everybody, and personally I’m looking forward to people not just walking across my pavements – like Abbey Road – but actually, I hope they’ll be dancing.”

Outcome

Geveko is happy to have been able to help make these creative thoughts come alive in a project that brings colour to the streets and hopefully puts a smile on the faces of thousands of people who visit Piccadilly Circus every day.


Context

Thirteen artistic pedestrian crossings, made using DecoMark™ decorative road markings, have been created on the streets of London as part of the ‘Piccadilly Art Takeover’, one of the initiatives in the ongoing ‘Let’s Do London’ tourism campaign.

After a year that has taken its toll on tourism due to the pandemic and the consequent lockdowns, everything is beginning to open again. And how better to celebrate this than with a splash of colour and mood-boosting art on the streets?

In this spirit, the Royal Academy of Arts partnered with Art of London, in an artistic collaboration, in order to welcome people back to the UK capital by turning Piccadilly into an outdoor art gallery – or ‘gallery without walls’ as it is fittingly named.

In addition to the colourful DecoMark crossings, there are artworks in the form of overhanging flags and videos on the screens known as the Piccadilly Lights, all created by Royal Academy artists who were given the brief to create “original, bespoke and vibrant art”.

Geveko's role

Geveko Markings has been working on the project since Sept 2020. It is the biggest number of crossings ever assembled in one spot in the UK, and is a great showcase of how the company's markings can transform streets and urban spaces into colourful, creative environments for people to enjoy.

Geveko's involvement in the project started when it was approached directly by The Royal Academy of Arts via a contact that had recently had a colourful crossing installed in London.

Geveko recommended FM Conway to install them and, based on other recent crossings installed in London, the preformed thermoplastic material, DecoMark, was specified. This material is fast and easy to apply as it comes in sheets ready to place on the road surface and apply with a heat torch. At the same time, it allows for intricate designs in a colourful palette – a range that was supplied to the artist responsible for the designs, so that she could create her art around the colours that were available.

The artist behind the markings

Renowned painter Vanessa Jackson is responsible for the design of the thirteen colourful crossings. Entitled ‘UpTownDancing’, the crossings bring her unique abstract and geometric style to the streets. According to the artist herself, it should be seen as an invitation for everyone who crosses the street to feel the rhythm created by the colours:

“In the crossings, which I’ve called ‘UpTownDancing,’ there’s an interaction in the colours and forms. I was trying to be a little bit electric and to keep it animated because I like to dance, and experience is an animated thing. I think this takeover will be great fun for everybody, and personally I’m looking forward to people not just walking across my pavements – like Abbey Road – but actually, I hope they’ll be dancing.”

Outcome

Geveko is happy to have been able to help make these creative thoughts come alive in a project that brings colour to the streets and hopefully puts a smile on the faces of thousands of people who visit Piccadilly Circus every day.


 
 
 
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  • Piccadilly Art Takeover Case Study
    Piccadilly Art Takeover Case Study
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