Rufford Abbey Country Park is a popular historic visitor destination in Nottinghamshire. However, the country park lacked play provision that would engage an entire family and encourage longer dwell times.
In 2018 a new playground was installed featuring Robinia play equipment by FHS. The play equipment is in keeping with the character and the natural charm of the park. There has been a 20% uplift in visitor numbers.
"I would say that the play area is our USP. I may be being biased but I believe we have the best free-to-enter playground in Nottingham. We have had a 20% uplift in visitor numbers since the playground was installed. We now have catering at the site, so there has been an uplift in spending there and a substantial increase in spending elsewhere too. This playground has been totally worthwhile in terms of ROI. The playground has been so successful that the need for more phases to the space is obvious.
"We have had no outgoing costs for maintenance issues. We had to add matting to the mounds by the slides, but this was due to high footfall. There is nothing I would change about the process and partnership we have had from Jupiter Play and I would definitely recommend them!"
– Andrew Cox, General Manager