Following the deployment of over 170 of its digital interactive advertising pods throughout Westfield’s London White City shopping centre in early 2018, Trueform has now been awarded a second major contract to provide a further 80 digital advertising screen pods for Westfield’s other major London shopping centre, Stratford.
The pods comprise 75” double-sided digital displays in elegantly designed housings, complete with CCTV cameras and Trueform’s smart control technology. The display pods will form an important part of Westfield’s ongoing digital retail advertising expansion, consolidating Westfield’s position as a world-leading retail and entertainment destination, featuring the best in fashion, dining, leisure, events, services and technology.
Jonathan Morley, Global CEO of Trueform Digital, said: "This additional order from Westfield is a major endorsement for Trueform and our premium range of indoor and outdoor digital advertising products. Following our great success and great working relationship with the Westfield team at their stunning White City shopping centre, this latest award provides a further premium showcase of our capabilities in the digital retail signage market and a further huge endorsement of Trueform Digital’s expertise."