The London Borough of Richmond upon Thames undertook a rejuvenation programme - Uplift - in Whitton, Hampton North, Barnes, Mortlake and Ham. A series of physical improvements were carried out in Whitton High Street; which included new lamp columns, shop fronts, a community art project, a new local website and new signage.
One of the key requirements for the area was to provide a directory of the retail offer of Whitton High Street, which the Legible London system elsewhere in the borough did not promote.
fwdesign recommended an on-street retail map and directory that promoted the whole offer on the high street, including connections to local transport, car parks and local destinations.
The Council selected fwdesign's 'jack' signage to carry the information and benefitted from the proven quality design, accurate up front costs and very short installation lead times.
The initial phase of installation saw two jack signage products installed; one outside the train station, and the other at the south end of the high street. Each sign has a detailed map of the High Street with individual shops drawn and an associated directory on the arrival side. A local area map on the departure side helps with onward journeys and promotes the wider offer of Whitton.