Sector Public realm
Project type New build
Services provided Site survey
Design
Product / system manufacture
Product / system supply
Project management
Installation
Project location East Midlands
Client Lincoln Business Improvement Group
Products used frank wayfinding signage
 
 

Challenge

The city of Lincoln is a destination rich in diversity with its rich heritage, growing university and wide retail offer making it an ideal visitor destination.  

The Lincoln Business Improvement Group was challenged to promote the whole city offer, ensuring visitior penetration throughout the city streets and beyond the high street, promoting pedestrian movement, transport links, and the full breadth of what the city has offer.

Solution

fwdesign developed a strategic pedestrian wayfinding plan, implemented with a bespoke city map as a hand-held printed resource and on-street signage, delivered via customised frank signage and integrated on-street digital broadcast screens in high pedestrian dwell areas. The digital broadcast screens are controlled by the Business Improvement Group and promote culteral, heritage, music and retail events throughout the city.

Stakeholder consultation, strategic wayfinding, cartography, information graphic design, project management, the frank signage system and digital screens were all delivered by fwdesign.

Outcome

An effective pedestrian movement and communication strategy delivered via frank signage system with a bespoke look and feel, cost-effective delivery, and a short project program.


Challenge

The city of Lincoln is a destination rich in diversity with its rich heritage, growing university and wide retail offer making it an ideal visitor destination.  

The Lincoln Business Improvement Group was challenged to promote the whole city offer, ensuring visitior penetration throughout the city streets and beyond the high street, promoting pedestrian movement, transport links, and the full breadth of what the city has offer.

Solution

fwdesign developed a strategic pedestrian wayfinding plan, implemented with a bespoke city map as a hand-held printed resource and on-street signage, delivered via customised frank signage and integrated on-street digital broadcast screens in high pedestrian dwell areas. The digital broadcast screens are controlled by the Business Improvement Group and promote culteral, heritage, music and retail events throughout the city.

Stakeholder consultation, strategic wayfinding, cartography, information graphic design, project management, the frank signage system and digital screens were all delivered by fwdesign.

Outcome

An effective pedestrian movement and communication strategy delivered via frank signage system with a bespoke look and feel, cost-effective delivery, and a short project program.


 
 
 
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fwdesign address and contact details

FWDesign Ltd
The Design Hub
41 Brookley Road
Brockenhurst
SO42 7RB
Tel: 020 7928 0412
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Smart City wayfinding system for Lincoln