Product / system manufacture
Product / system supply
North West England
Bolton's Market Shopping Centre
eibe Play has created one of its most fascinating ventures in recent years. Amazonia is a magical, kaleidoscopic underground world of fun featuring a bespoke adventure course, as well as a train ride and crazy golf.
“It’s astonishing that such a phenomenally different playspace exists underneath a shopping mall where deliveries used to be made,” comments eibe’s Managing Director, Paul Redden, “The thought involved in the conversion is remarkable, the use of space is brilliantly clever. It is, without doubt, one of our most inventive schemes.”
eibe Play knew from the very outset it would be a unique challenge. Construction and logistics were design imperatives, so eibe's creative team began work on an imaginative solution to the client’s requests.
Working in conjunction with Martin Wragge, owner of Inception Holdings Sarl and Wren Architects, the eibe team was in constant liaison with all the key stakeholders for the duration of the £200,000 project. Consistently shifting around design ideas meant an ongoing dialogue was paramount.
eibe’s Design Director, David Hibberd said: “We always complete a project on time, so despite the numerous changes that were made throughout the creative concept, we were mindful of every deadline. We had originally mulled over an industrial theme, but the Amazonian Jungle theme evolved over a period of time. The many midnight adjustments were worth it in the end!”
Accessed via the refurbished Victorian vaults in the basement of the centre, Amazonia will act as an entertainment venue for children of all ages, from toddlers to teens. eibe’s tailored play equipment has the realistic sounds of forest animals that create the feeling of being in South America on a Brazilian expedition.
Along with climbing, balancing, jumping, swinging and sliding children can ride aboard the Jungle Express train, which meanders through the underground play area.
In terms of specified equipment, eibe installed a huge, bespoke climbing unit from its 'Unique' range. It incorporates multi-towers and climbing nets with themed graphics throughout. The wet pour safety surfacing complements the zone providing a very good cosmetic effect.
Nikki Wilson-Cook, Market Place Manager, said the end result is more than she could ever have hoped for when the initial plans came out.
“The detail in this place is amazing, the kids who are coming in are astounded. This is all about having that entertainment and leisure offer for people coming to the centre. People want to have a whole day out now and we hope this will help them do that.”
Amazonia Manager, Jonathan Davis, added: “I have worked all over and I have never seen a centre like this — it has got everything and we hope people will really enjoy it.”