27 September 2016
Northern Ireland based company, Environmental Street Furniture (ESF), recently supplied themed street furniture to the world’s largest indoor theme park, IMG Worlds of Adventure. Owned by the Ilyas & Mustafa Galadari Group and managed by IMG Worlds, IMG Worlds of Adventure opened in Dubai on 31st August 2016.
As a global designer and supplier of themed street furniture, ESF supplied over 150 themed custom benches and 450 themed litter bins.
Alan Lowry, CEO of ESF, said “We are delighted to have been able to work with IMG Worlds of Adventure to deliver products to such an amazing and prestigious theme park. This 1.5 million square feet indoor theme park is the largest of its kind and we designed custom litter bins and benches to their exact requirements. This was a fantastic and very creative project involving well known brands like Cartoon Network and Marvel in addition to IMG Worlds own original concepts, Lost Valley – Dinosaur Adventure and IMG Boulevard.
“ESF has had global success previously with our standard product lines, but in 2015 we launched the ‘Style Collection’ with themed products for the Experience Attraction market. This includes theme parks, zoos, museums, water parks etc. This contract is our largest and most prestigious success to date and clearly shows our capabilities in this specialised sector. We hope it will help catapult ESF to the forefront of global theme park supply.”
The multibillion dollar entertainment destination is divided into four zones — Marvel, Lost Valley-Dinosaur Adventure, Cartoon Network and IMG Boulevard. ESF worked with local management, and the USA based design team to create themed site furnishings to match the Intellectual Property of each zone, using colour and graphics printed designs on their products.
Neil Dwyer, Director of Operations at IMG Worlds of Adventure added; “IMG Worlds of Adventure is looking to redefine the theme park experience and this means ensuring that all of the finer details such as the benches and litter bins contribute to making the overall experience as perfect as possible. The ESF team delivered on the brief, providing a seamless integration of these elements into their surroundings in the park. ESF has certainly helped to ensure that the experience within each zone is as fully-immersive as possible.”