23 October 2015
On 1st October 2015, the name of DLF Trifolium changed to DLF along with a new refreshed logo.
DLF’s organic growth, driven by the focus on seeds, science and service, has been supplemented by a series of mergers and acquisitions. Since the formation of DLF Trifolium in 1988, the company has acquired leading industry names, including Perryfields in Britain.
“We had reached a point where the DLF identity was becoming blurred by the many different names and logos under which we were operating throughout the world” – explains CEO of DLF Truels Damsgaard.
“It was time to unite the DLF family under a single world-recognisable identity with this new name and logo, creating a more cohesive unit in the competitive, globalised market.”
UK Amenity Sales & Marketing Manager, Derek Smith, has welcomed the changes:
“This is fantastic news for our UK amenity seed business which markets the leading brands Johnsons Sports Seed, Masterline and Techni Turf. These brands are well known but most groundsmen and greenkeepers in the UK were less aware of the company behind them. The new unified name and logo will help to reflect our global status and market position as the world’s largest seed breeder and producer.”