Product / system manufacture
Product / system supply
South East England
Countryside Management Service
Welcome signage, fingerpost, 3D watercolour map, logo design
Buried below the lush parkland of Verulamium Park in St Albans is the historic Roman city of the same name.
Verulamium Park has a lot to offer visitors, from rich history to beautiful open green space, and the Countryside Management Service together with St Albans City and District Council were looking for signs that would enhance the visitor experience as a whole – not only to help people orientate within the site, but also to raise the profile of the park and give it a new, improved identity.
Fitzpatrick Woolmer assisted by replacing the tired-looking existing signage with new welcome signs and fingerposts.
To reflect the history of the site and to create a sense of place, the company designed a contemporary logo replicating a traditional Roman helmet. This identity was carried across Verulamium Park’s new signage to provide continuity throughout the grounds.
To guide visitors to places of interest, Fitzpatrick Woolmer produced high quality, metal fingerposts that were placed at key junctions around the site.
Bespoke welcome signs were introduced at the entrances, complete with Roman details. The welcome signs clearly display a watercolour 3D map, designed by Fitzpatrick Woolmer and printed on durable GRP graphic panels.
Fitzpatrick Woolmer's work has made all of the entrances to Verulamium Park more welcoming and attractive and by introducing the new identity into the fingerposts and signage, they integrate perfectly into their historical surroundings.
The map design, as well as the clarity and quality of colour, enables visitors to access the information easily and orientate more effectively within the park.
Jon Collins, Countryside Management Service Project Officer, said:
“We were very pleased with the service provided by Fitzpatrick Woolmer and the attention to detail throughout the process. Their ideas and inspiration for the project perfectly captured our aspirations and helped develop a scheme which complements well the beautiful park. The structures themselves are very high quality and their presence in the park has significantly improved the site.”