The specialist sign builders at Fitzpatrick Woolmer were approached by Blaenau Gwent County Borough in Wales with a challenging brief: to make two of the biggest signs the company has ever produced.
Situated at the entrance to Tredegar Business Park, these new signs needed to fit within a traditional dry-stone wall without damaging their surroundings. They not only needed to be styled in a way that was sympathetic to their position, but also had to reflect a modern and progressive image as befitted the business park and its occupants.
With Welsh Development Agency funding, Blaenau Gwent County Borough has been reintroducing traditional dry stone walls since 1996, including around Tredegar. These cost £140 per metre and require skilled craftsmen to construct, so it was important the new signs did not upset the balance of their unique environment.
Fitzpatrick Woolmer set to work on manufacturing the bold but sympathetic design. This consisted of two V-shaped oak posts, each one made up of 15 lengths of semi-seasoned oak and weighing half a ton, plus stainless steel fencing and central signage panel.
Once finished, they were carefully transported to site and installed by digging deep foundations after dismantling and then rebuilding the surrounding dry-stone wall.
Ever sensitive to this traditional setting, Fitzpatrick Woolmer employed specialist craftsmen to ensure the walling was left exactly as first constructed, creating a seamless fit and a sturdy foundation into which the new signs could bed down.